{"id":1200,"date":"1998-03-10T13:27:00","date_gmt":"1998-03-10T12:27:00","guid":{"rendered":"https:\/\/francoisruegg.com\/?post_type=project&p=1200"},"modified":"2025-03-31T20:50:51","modified_gmt":"2025-03-31T18:50:51","slug":"1998-united-colors-of","status":"publish","type":"project","link":"https:\/\/francoisruegg.com\/en\/portfolio\/1998-united-colors-of\/","title":{"rendered":"1998 – United colors of…"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”105px|30px|105px|30px|false|true” custom_padding_tablet=”75px|15px|75px|15px|false|true” custom_padding_phone=”45px||45px||false|true” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||60px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||15px||false|false” custom_padding_tablet=”||15px||false|false” border_width_bottom=”1px” border_color_bottom=”rgba(21,21,21,0.1)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”15px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” text_font_size_tablet=”14px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\u00a0 Retour au portfolio<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ module_class=”row_reverse_top” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][el_masonry_gallery image_ids=”670,674,678,682,686,690,694,698,702″ number_of_columns=”2″ image_size=”large” enable_lightbox=”on” enable_navigation=”off” enable_overlay=”on” overlay_icon=”0||divi||400″ meta_background_color=”#FFFFFF” lightbox_background_color=”rgba(21,21,21,0.9)” lightbox_close_icon_color=”#FFFFFF” lightbox_arrows_color=”#FFFFFF” number_of_columns_tablet=”2″ number_of_columns_phone=”1″ number_of_columns_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/el_masonry_gallery][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title author=”off” date=”off” comments=”off” featured_image=”off” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”rgba(21,21,21,0.6)” title_font_size=”50px” custom_margin=”0px||20px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||false|false” title_font_size_tablet=”42px” title_font_size_phone=”34px” title_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_post_title][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”50px” text_orientation=”justified” width=”800px” width_tablet=”800px” width_phone=”800px” width_last_edited=”on|desktop” max_width=”100%” module_alignment=”left” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

United Colors of… features volumes reminiscent of fractured shells or missiles, with brightly coloured interiors. These fragments of earth bear the colours most frequently used on the world’s flags (the use and choice of tones, and their symbolism, vary according to the image the country wishes to convey). The volumes are positioned according to 4 martial formations, whether attacking or defending.<\/em><\/span>
In fact, the colours are there as decoys. Evoking the idea of a gathering through their variety and number, they draw the eye towards them like flags do, and distract our minds from the underlying meaning of their presence: in this case, warlike conquest, and in the advertising that the title paraphrases, profit.<\/em><\/span><\/p>\n

Installation presented at the bienal \u2018Barro de America\u2019, Museo Otero, Caracas,Venezuela, 1993<\/em><\/span><\/p>\n

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<\u00a0 Retour au portfolio

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\"\" <\/span><\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>United Colors of… features volumes reminiscent of fractured shells or missiles, with brightly coloured interiors. These fragments of earth bear the colours most frequently used on the world’s flags (the use and choice of tones, […]<\/p>\n","protected":false},"author":1,"featured_media":1858,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|desktop\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"105px|30px|105px|30px|false|true\" custom_padding_tablet=\"75px|15px|75px|15px|false|true\" custom_padding_phone=\"45px||45px||false|true\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"off|desktop\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"0px||60px||false|false\" custom_margin_tablet=\"||40px||false|false\" custom_margin_phone=\"||40px||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||15px||false|false\" custom_padding_tablet=\"||15px||false|false\" border_width_bottom=\"1px\" border_color_bottom=\"rgba(21,21,21,0.1)\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" text_font_size=\"15px\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" text_font_size_tablet=\"14px\" text_font_size_phone=\"14px\" text_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"]\n\n<\u00a0 Retour au portfolio<\/a>\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"3_5,2_5\" module_class=\"row_reverse_top\" _builder_version=\"4.27.4\" _module_preset=\"default\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"3_5\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][el_masonry_gallery image_ids=\"670,674,678,682,686,690,694,698,702\" number_of_columns=\"2\" image_size=\"large\" enable_lightbox=\"on\" enable_navigation=\"off\" enable_overlay=\"on\" overlay_icon=\"0||divi||400\" meta_background_color=\"#FFFFFF\" lightbox_background_color=\"rgba(21,21,21,0.9)\" lightbox_close_icon_color=\"#FFFFFF\" lightbox_arrows_color=\"#FFFFFF\" number_of_columns_tablet=\"2\" number_of_columns_phone=\"1\" number_of_columns_last_edited=\"on|desktop\" _builder_version=\"4.27.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/el_masonry_gallery][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_post_title author=\"off\" date=\"off\" comments=\"off\" featured_image=\"off\" _builder_version=\"4.27.4\" _module_preset=\"default\" title_text_color=\"rgba(21,21,21,0.6)\" title_font_size=\"50px\" custom_margin=\"0px||20px||false|false\" custom_margin_tablet=\"||15px||false|false\" custom_margin_phone=\"||15px||false|false\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||0px||false|false\" title_font_size_tablet=\"42px\" title_font_size_phone=\"34px\" title_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\"][\/et_pb_post_title][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_font_size=\"50px\" text_orientation=\"justified\" width=\"800px\" width_tablet=\"800px\" width_phone=\"800px\" width_last_edited=\"on|desktop\" max_width=\"100%\" module_alignment=\"left\" custom_margin=\"0px||0px||false|false\" custom_padding=\"0px||0px||false|false\" hover_enabled=\"0\" text_font_size_tablet=\"16px\" text_font_size_phone=\"16px\" text_font_size_last_edited=\"on|desktop\" global_colors_info=\"{}\" sticky_enabled=\"0\"]\n\nUnited Colors of\u2026 met en sc\u00e8ne des volumes \u00e9voquant des obus ou des missiles fractur\u00e9s, de couleurs vives \u00e0 l\u2019int\u00e9rieur. Ces fragments de terre portent les couleurs les plus fr\u00e9quemment utilis\u00e9es sur les drapeaux de la plan\u00e8te (l\u2019utilisation et le choix des tons, leur symbolique, varient selon l\u2019image que le pays veut donner). Les volumes sont positionn\u00e9s selon 4 formations martiales, qu\u2019elles soient d\u2019attaque ou de d\u00e9fense.\n\nEn fait les couleurs sont l\u00e0 comme des leurres. Evoquant l\u2019id\u00e9e d\u2019un rassemblement par leur vari\u00e9t\u00e9 et leur nombre, elles attirent le regard vers elles comme le font les drapeaux, et d\u00e9tournent nos esprits du sens sous-jacent de leur pr\u00e9sence: ici la conqu\u00eate guerri\u00e8re, et dans la publicit\u00e9 que le titre paraphrase, le profit.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-1200","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/project\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":5,"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/project\/1200\/revisions"}],"predecessor-version":[{"id":2171,"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/project\/1200\/revisions\/2171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/media\/1858"}],"wp:attachment":[{"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/project_category?post=1200"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/francoisruegg.com\/en\/wp-json\/wp\/v2\/project_tag?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}